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Dean Sanderson, Founder

Profitable projects and less context switching for $1M to $70M MSPs, built directly in your PSA.

Works with
Any PSA

Dean helps $1M to $70M MSPs eliminate operational chaos, improve project profitability, and reduce the cost of context switching. With experience from technician to Director of Innovation, he works hands-on to simplify service delivery and find hidden capacity in your existing team. He implements changes directly in your PSA, trains your team, and builds processes that stick.

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  • Reducing the task switching that eats 25% of team productivity
  • Making project work profitable instead of a loss leader
  • Breaking through revenue plateaus at $1M, $3M and $5M+
  • Getting owners out of daily firefighting and into strategic work

Dean Sanderson on why MSP projects lose money

Intro · July 2025 · 10 min

Joint webinars

MSP project templates: standardize delivery and cut rework

Webinar · February 2026 · 57 min

A webinar on building and maintaining project templates, hosted by Wim Kerkhoff of TopLeft with two ops people. Te’neyl is an operations leader at an MSP (Morgan Birgé), and Dean Sanderson is an operations manager who now helps other MSPs. They cover why teams skip templates, how to size tasks, how to keep templates current, and example templates in Autotask, HaloPSA and ConnectWise, plus the template TopLeft uses to run its own webinars.

Chapters

  1. 0:00Introductions and housekeeping
  2. 1:42Problems templates solve
  3. 4:31Why teams lack good templates
  4. 8:45Keeping templates alive and iterating
  5. 13:19Predecessors and the cost of no standards
  6. 16:35Onboarding new hires and checklists
  7. 18:47Standardizing work and sizing tasks
  8. 23:14Ticket design and visibility
  9. 27:06Issue tickets across PSAs
  10. 31:08Benefits: faster projects, quote to cash, growth
  11. 37:54Template examples in Autotask, HaloPSA, ConnectWise
  12. 49:51TopLeft's own webinar template
  13. 52:11Resources, takeaways and close

Work with Dean

Profitable projects and less context switching for $1M to $70M MSPs, built directly in your PSA.

Email Dean

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