Discover your MSP’s true strengths and blind spots, and see what it’ll take to scale with higher margins, on-time projects, and a team that works in sync.
Build A Self-Sustaining MSP, That Your Team Runs For You
Your team may feel like a group of individuals working individually, with middle managers constantly escalating issues they should own. The truth is, your tools are probably working fine.
My name is Wim Kerkhoff. I've owned two MSPs for 19 years. By working with various coaches, I've learned how to step back so both companies now run under presidents without my input.
Today, we help MSP owners move from constant doers to strategic leaders by fixing people issues, broken client agreements, and control habits. The result is teams that step up and a business that runs without your constant involvement.
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The Problems You're Actually Facing
If you're running a 5–15 person MSP:
You might still be approving every ticket, struggling to take a vacation, and working nights because you don’t fully trust your team.
If you're running a 40+ person MSP:
Middle managers may be escalating far more than they should, and senior leaders may still need a coaching mindset.
The taboo topics nobody discusses:
You could be dealing with a talented but toxic team member, stalled decisions from an inactive partner, growing backlogs, stuck client agreements, or waiting on a “superstar” that never arrives.
These aren’t edge cases or personal failures. They’re leadership and culture problems that no tool will fix.
How I Know This Works
My name is Wim Kerkhoff, founder of two MSPs, ImprovingIT and Crafty Penguins.
After stepping back and having my MSPs run by presidents, that experience shaped this coaching. It is built on real MSP ownership and the challenging realities of leading teams.
The coaching focuses on:
- Strategies to improve workflow so MSP teams move faster and rely less on one person
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What decisions leaders should make and which ones teams should own
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How to hold people accountable for work without micromanaging when things get busy
As a result, teams finally step up, managers escalate less, collaboration replaces silence, and you build a self-sustaining culture.
Meet Your Coach: Melvyn Bulkes
Led by Melvyn Bulkes, an experienced business operations and leadership coach, this program is grounded in how work actually moves through real teams.
Melvyn brings decades of hands-on experience inside large service organizations, including IBM and Accenture, with a focus on:
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Coaching leaders to change how work is prioritized, owned, and delivered
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Improving flow and decision-making across teams
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Embedding new ways of working that actually stick
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Strengthening accountability without micromanagement
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Creating team clarity around priorities, ownership, and capacity
That experience is applied directly inside MSPs by working alongside owners and teams on live work to set priorities, limit overload, and move decisions closer to where the work happens.
This Might Not Be For You
It will not work if you:
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Expect tools to fix prioritization, accountability, or ownership
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Avoid root causes, such as:
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Managers escalating instead of deciding
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High performers undermining the team
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Client agreements that distort priorities
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Leadership habits that keep decisions at the top
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This Is For You
It is a fit if you are willing to do the work to:
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Remove yourself as the default escalation point
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Run work from clear priorities instead of noise
- Define how managers and teams can decide how to make and own decisions
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Build a culture where teams own work and improve continuously
This coaching helps MSP leaders fix how work flows so teams move faster without guessing what's next.
This Might Not Be For You
This is not another software tool you can install and ignore.
It won’t work if you:
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are looking for a quick fix that lets you keep running the business the same way
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want a tool to solve problems without changing how decisions are made
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are unwilling to have hard conversations about toxic team members, broken client agreements, or your own control habits
This is for you if you are
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Tired of being the bottleneck that everything depends on
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Willing to question how decisions are made and who actually owns the work
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Ready to address the taboo issues you’ve been avoiding, like toxic high performers, unprofitable client agreements, and decision bottlenecks at the top
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Clear that real change takes effort, repetition, and time
If you just want a tool to surface problems, this isn’t it. TopLeft’s tools make issues visible, and this coaching helps you resolve them.
The Next Step
You’ll speak directly with Wim to check fit and goals. If you decide coaching is right for you, we tailor the engagement through focused coaching or workshops that strengthen your MSP's leadership, speed up project delivery, and create lasting change.